Projects
Project Management
Bringing the product from the commercial space into the community allows potential customers to experience it in a real-life setting.
Pittsburgh Magazine's Ultimate House
For the 4th edition of Pittsburgh Magazine's Ultimate House, a Bloomfield warehouse space was transformed into condos and flex commercial space. Empire on Liberty offers beautiful, modern city living. The condo designed by IKEA Pittsburgh featured an energetic modern style at incredibly affordable prices.
Condo units and a penthouse were designed and furnished by various retailers and tour tickets were purchased with proceeds donated to the Children's Hospital Free Care Fund.
The IKEA condo's affordable style showed in contrast with high end competitors with attainable options for the average Pittsburgher touring the building.
My role:
Project manager, design input, PR, spokesperson
The result:
3% store visitation increase during and immediately following the tours, increase in sales and inquiries about featured products.
Pittsburgh Home and Garden Show
Attending the Pittsburgh Home and Garden Show is a must
if you are planning a home renovation and you need information, but IKEA Pittsburgh took it one step further and provided plenty of inspiration as well. Attendees could enter and experience a fully furnished kitchen, dining and bath space.
Once inside our kitchen designers were able to talk about the features and benefits of our key product, sign up interested parties for design consultations and let people know about IKEA Family, IKEA's free loyalty program.
IKEA Family members both new and existing were treated to an iconic IKEA blue bag filled with coupons, chocolates & inspiration.
My role:
project manager, spokesperson, copywriting
The result:
800 new IKEA Family members, a full lead least of potential kitchen customers, 6 consultation bookings resulting in sold kitchens. 2% coupon redemption, 5% lift in visitation in week following the show.
Life Improvement Challenge
The Life Improvement Challenge was a way for IKEA as a brand to engage in the local community. IKEA coworkers could nominate a local organization to receive a $10,000 space makeover. Three finalists were chosen by the management team and then the community voted for the winning organization.
Through the Life Improvement Project, the IKEA Pittsburgh team created a kitchen at the Washington Teen Outreach center, a study cafe at the Western Area Career and Technical Center and two wheelchair accessible kitchens for the Western PA School for Blind Children and The Pioneer Education Center.
My role:
community outreach, project manager, PR, project volunteer
The result:
Creating great spaces specifically for children and teens has been the common theme throughout these projects. The wheelchair accessible kitchens and study cafe showed off the flexibility of the IKEA range that can be adapted to suit special needs and business needs alike. The project allowed IKEA to show off beautifully designed spaces to the community at the benefit of some great organizations.
